We help B2B companies stop paying for garbage leads and start generating qualified pipeline by optimizing for the metrics that actually matter to your business.
They're celebrating conversions. You're trying to explain to leadership why those conversions aren't turning into revenue. You're measuring different things—and they don't seem to understand why that's a problem.
You're still the one pulling reports, fixing tracking issues, and coming to calls with ideas while your agency waits for direction. Somehow you're paying them and doing their job.
Lead volume dropped 50%. Your agency blamed 'Google algorithm changes' and 'increased competition.' But they have no strategy to adapt—just excuses and the same tactics that stopped working.
You've closed real deals from inbound. You know the channel has potential. You just can't make it consistent, predictable, or scalable—and every vendor you've tried has made it worse, not better.
Their agency was counting form submissions while they were trying to count actual sales conversations. Sound familiar? Here's how we fixed it.
New marketing leadership. Declining results. An agency with no answers. Within 90 days, we doubled their pipeline. Here's how.
Learn how a Series B SaaS startup in the manufacturing space prove out new channels to increase pipeline month over month.
Learn how a Construction SaaS startup created a consistent flow of inbound sales opportunities through Google Ads
Learn how a Construction SaaS startup increased their inbound sales opportunities from 2 to 10 per month.
Learn how a private equity backed SaaS startup in the customer success space improved their lead quality by 20%.
Learn how a Series A SaaS startup in the logistics space improved their lead quality by 300% in 6 months.
By optimizing your strategy based on the metrics that matter to your business, you’ll generate more sales pipeline which we’ll turn into more customers, which will lead to a positive ROI on your ad spend.
Within 1 month we‘ll create your strategy, set up your reporting infrastructure, and go live with your campaigns
Fill out onboarding questionnaire and give us access to your systems (google ads, ga4, hubspot, google tag manager)
In week 2 we put together their 90 day advertising strategy
Week 3, we set up all their tracking and reporting and go live with our first campaigns
We meet bi-weekly to review results, make optimizations and suggest new strategies to continue getting better results
We optimize for quality, not quantity. We have to make sure that leads ultimately take sales demos with your team. This is what ultimately will help your business generate more revenue.
We pride ourselves on delivering the results that matter to our clients
$500K in inbound pipeline in 6 months for a Series B financial services SaaS startup
$1.2K in inbound pipeline in 3 months for a Series A SaaS startup
$700K in inbound pipeline in 12 months for a Series A construction tech startup
Everyone on our team has worked inside of SaaS startups and successfully built out their demand generation strategy. This is how we’ve been able to generate $3 million in inbound pipeline for our clients over the last year.
in inbound pipeline in 6 months for a Series B financial services SaaS startup
in inbound pipeline in 3 months for a Series A SaaS startup
in inbound pipeline in 12 months for a Series A construction tech startup
inbound opportunities in 3 months for a logistics tech startup
inbound opportunities in 3 months for a seed stage construction tech startup
Founder
Scott is the founder of SRG Marketing. Prior to starting SRG, Scott worked for 8+ years in growth marketing increasing marketing generated pipeline for small and large SaaS companies such as Diligent Corporation, Honest Buildings, and NYSHEX.
Demand Generation Manager
Demand Generation Manager
Demand Generation Director
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