B2B Performance Marketing Agency
Turn Paid Ads Into Qualified Sales Calls
Paid ads run by demand gen marketers, not just PPC specialists.
SRG is a performance marketing agency that helps B2B SaaS companies turn paid media investment into qualified opportunities, pipeline, and revenue.
Paid Search + Social
2.7x
more sales opportunities in 3 months
Trusted by 40+ B2B SaaS companies
$10M
in pipeline generated
40+
B2B SaaS clients
-25%
cost per opportunity
40 yrs
combined demand gen experience
More leads don't matter if they don't turn into sales calls
Generating leads is easy. Finding qualified leads that are ready to talk to your sales team is much harder.
Most SaaS companies optimize their strategy to generate leads, which leads to a ton of wasted spend and ultimately not seeing a return on investment.
Generating sales calls and revenue requires a different approach.
Typical funnel
99% lostChases lead volume at the top. Almost nothing turns into revenue.
16% to revenueWe optimize for qualified pipeline and revenue, not top-of-funnel volume.
Run paid ads like a demand gen marketer
Most performance marketing agencies approach your account like PPC specialists. We approach it like the people responsible for pipeline. That's because SRG was built by B2B demand gen marketers.
Building your paid ads growth engine
Our job isn't simply to launch campaigns. It's to build, manage, and continuously improve a system for turning existing search demand into qualified sales conversations.
Turn your goals into a clear growth plan.
We define the right keywords, budgets, targeting, and messaging so paid ads drive pipeline, aligned with your sales process and business goals.
Includes
- ICP, targeting & search intent
- Keyword & budget strategy
- Measurement framework
Paid ads that create real sales opportunities
No projections. No averages. Exact outcomes from B2B SaaS and technology companies we run growth for.
2.7x
more sales opportunities in 3 months
Carrot needed to generate more sales opportunities from its paid media investment. By optimizing Paid Search and Paid Social around the campaigns and audiences driving stronger sales outcomes, SRG helped increase sales opportunities from 18 to 48 in just three months, a 2.7X increase over the previous three months.
$1.2M
in pipeline from Google Ads in 90 days
Qrvey needed Google Ads to generate more than leads. By rebuilding the account around high-intent searches and connecting campaign performance to downstream sales outcomes, Google Ads generated more than $1.2M in pipeline in just 90 days.
38
qualified opportunities in 4 months
401Go was spending $20K per month on Google Ads without generating enough qualified sales opportunities. By focusing the account on high-intent searches and optimizing around what actually turned into sales conversations, they generated 38 qualified opportunities in four months while significantly reducing ad spend.
2x
more qualified sales opportunities in 90 days
Yogi was generating leads from Google Ads, but not enough were turning into qualified sales opportunities. By focusing on higher-intent searches and optimizing around downstream sales data, they doubled qualified opportunities in 90 days while cutting the cost per qualified opportunity by 50%.
3x
qualified lead volume in 6 months
Shippabo needed a new way to generate pipeline after its traditional sales-driven model began producing fewer opportunities. SRG built and optimized a new inbound motion, using performance data to focus investment on the highest ROI channels, helping Shippabo triple lead volume while nearly doubling quality conversions within six months.
28
inbound sales opportunities in 120 days
StructShare needed additional marketing support as gaps across its digital and traditional programs began to grow. SRG stepped in as an extension of the team, strengthening attribution and bringing together technical and creative expertise to help generate 28 new inbound sales opportunities in 120 days.
17
new inbound sales opportunities in 60 days
Billy needed a paid media partner that could operate as an extension of its internal team. Through close communication, fast execution, and ongoing optimization, SRG helped generate stronger pipeline momentum, including 17 new inbound sales opportunities in just 60 days.
10%
increase in sales pipeline in 45 days
Limble needed to quickly scale its webinar program and generate more pipeline for its sales team. SRG ramped up the program in just a couple of weeks, creating a repeatable and scalable demand generation engine that contributed to a 10% increase in pipeline within the first 30 to 45 days.
20%
reduction in poor-quality leads
TeamSupport needed to improve lead quality and bring more structure to its demand generation strategy. SRG refined targeting across paid media, improved nurture programs, and strengthened reporting, helping eliminate up to 20% of poor-quality leads and allowing the sales team to focus on the opportunities that mattered most.
2.7x
more sales opportunities in 3 months
Carrot needed to generate more sales opportunities from its paid media investment. By optimizing Paid Search and Paid Social around the campaigns and audiences driving stronger sales outcomes, SRG helped increase sales opportunities from 18 to 48 in just three months, a 2.7X increase over the previous three months.
$1.2M
in pipeline from Google Ads in 90 days
Qrvey needed Google Ads to generate more than leads. By rebuilding the account around high-intent searches and connecting campaign performance to downstream sales outcomes, Google Ads generated more than $1.2M in pipeline in just 90 days.
38
qualified opportunities in 4 months
401Go was spending $20K per month on Google Ads without generating enough qualified sales opportunities. By focusing the account on high-intent searches and optimizing around what actually turned into sales conversations, they generated 38 qualified opportunities in four months while significantly reducing ad spend.
2x
more qualified sales opportunities in 90 days
Yogi was generating leads from Google Ads, but not enough were turning into qualified sales opportunities. By focusing on higher-intent searches and optimizing around downstream sales data, they doubled qualified opportunities in 90 days while cutting the cost per qualified opportunity by 50%.
3x
qualified lead volume in 6 months
Shippabo needed a new way to generate pipeline after its traditional sales-driven model began producing fewer opportunities. SRG built and optimized a new inbound motion, using performance data to focus investment on the highest ROI channels, helping Shippabo triple lead volume while nearly doubling quality conversions within six months.
28
inbound sales opportunities in 120 days
StructShare needed additional marketing support as gaps across its digital and traditional programs began to grow. SRG stepped in as an extension of the team, strengthening attribution and bringing together technical and creative expertise to help generate 28 new inbound sales opportunities in 120 days.
17
new inbound sales opportunities in 60 days
Billy needed a paid media partner that could operate as an extension of its internal team. Through close communication, fast execution, and ongoing optimization, SRG helped generate stronger pipeline momentum, including 17 new inbound sales opportunities in just 60 days.
10%
increase in sales pipeline in 45 days
Limble needed to quickly scale its webinar program and generate more pipeline for its sales team. SRG ramped up the program in just a couple of weeks, creating a repeatable and scalable demand generation engine that contributed to a 10% increase in pipeline within the first 30 to 45 days.
20%
reduction in poor-quality leads
TeamSupport needed to improve lead quality and bring more structure to its demand generation strategy. SRG refined targeting across paid media, improved nurture programs, and strengthened reporting, helping eliminate up to 20% of poor-quality leads and allowing the sales team to focus on the opportunities that mattered most.
One less channel for you to manage
Hiring an agency shouldn't add another job to your plate. Our philosophy is that we should be telling you what to do. Our goal is for you to come to our meetings knowing we've already thought through what needs to happen next.
SRG is always one step ahead. They come to us with what's working, what's not, and what they recommend doing next. I don't feel like I have to manage the channel or tell them what to do, and we're spending about half the time on paid ads that we were with our previous agency.
Sarah Kersting-Herbert
VP Marketing, Carrot.io
Built by demand gen marketers. Specialized in performance marketing.
Before founding SRG, our founder spent 8 years leading demand generation inside B2B SaaS companies, responsible not just for generating leads, but for creating pipeline.
Today, that in-house experience shapes how our entire team approaches paid ads.
Past experience
Scott Gelber
Founder
Nylo Pereira
Head of Client Fulfillment
Ana Caamaño
Sr. Performance Marketing Manager
Because that's how an in-house demand gen marketer thinks.
Questions, answered
A B2B performance marketing agency plans and manages paid campaigns, such as paid search and paid social, and is measured on business results rather than impressions or clicks. At SRG, that means optimizing for qualified sales opportunities, pipeline, and revenue, using CRM data to see which campaigns turn into real sales conversations.
SRG manages paid ads through a demand generation lens. We don't optimize mainly for clicks, conversions or cost per lead. We focus on booking qualified sales meetings and finding out which campaigns create real sales opportunities. So our decisions about targeting, campaigns, creative, landing pages, bidding and budgets are based on which leads actually become qualified sales opportunities, not on which campaigns generate the most conversions.
B2B SaaS companies should measure paid ads beyond standard advertising metrics such as CTR, CPC, conversions and cost per lead. The metrics that ultimately matter are qualified sales opportunities, cost per qualified opportunity, pipeline generated, customer acquisition cost and revenue. Connecting each ad platform to CRM and sales data shows which campaigns and channels are actually contributing to business growth. Otherwise, performance is judged only by what happens inside the ad platforms.
It starts with reaching buyers who show strong intent and match your ICP, rather than optimizing for lead volume alone. That means high-intent searches on paid search and well-defined audiences on paid social. Next, analyze which channels, campaigns, audiences, keywords, ads and landing pages produce leads that actually move through the sales process. Use that CRM and sales data to refine targeting, messaging, bidding, landing pages and budget allocation. The goal is more of the right buyers, not simply more conversions.
There is no universal paid ads budget for B2B SaaS. The right investment depends on factors such as available demand and audience size, media costs, deal size, conversion rates, sales cycle, competitive intensity and growth targets. What matters most is having enough conversion and sales data to see which campaigns turn into qualified opportunities, so budget can move toward what actually drives pipeline.
Paid ads can start generating traffic and leads right away. Generating and optimizing for qualified pipeline usually takes longer, because B2B sales cycles extend well beyond the first conversion. The first priorities are accurate measurement, identifying high-intent demand and the right audiences, and improving campaign performance. As opportunity, pipeline and revenue data build up, we use those sales results to make better-informed optimization decisions. The exact timeline depends on existing account performance, demand and audience size, budget, conversion volume and sales cycle length.
Optimizing paid ads for pipeline means connecting advertising data with CRM records and sales results. B2B companies shouldn't judge campaigns only on form submissions or cost per lead. They should find out which channels, campaigns, audiences, keywords, ads and landing pages generate qualified opportunities and revenue. SRG uses those sales results to guide targeting, bidding, messaging, creative, landing pages and budget allocation across platforms. This moves optimization away from the cheapest leads and toward the buyers most likely to enter the sales pipeline.
Paid ads and CRM data should be connected so marketers can follow a lead past the first ad conversion and see what happens through the sales process. With campaign data linked to CRM outcomes, B2B companies can see which channels, campaigns, audiences, and keywords generate qualified opportunities, pipeline, and customers. Those insights then improve optimization and budget allocation across every platform. Without that connection, campaigns may optimize toward leads that look successful inside the ad platforms but never become meaningful sales opportunities.
SRG is best suited for B2B SaaS and technology companies that want paid ads to become a more predictable source of qualified sales opportunities and pipeline, not just leads. We typically work with companies that have an established sales process, meaningful deal values and enough demand to support a scalable paid acquisition program.
SRG Marketing is a B2B performance marketing agency, not a generalist full-service marketing agency, and it does not manage a client's SDR team. Its core service is paid ads strategy and management across paid search and paid social, focused on generating qualified sales opportunities and pipeline. SRG does not guarantee specific pipeline or revenue outcomes.
Ready to build your paid ads engine?
Let us review your paid ads accounts through the same demand gen lens we use to manage our clients' campaigns. Then we'll walk you through what we found, where we see the biggest opportunities, and what we'd prioritize changing.
Find missed opportunities. Book your paid ads audit below.
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